As an independent contractor at Fidelity Investments, I have worked on multiple teams and delivered a diverse portfolio of projects across Fidelity.com. Most recently, I was the design lead for the redevelopment of Fidelity’s free trial experience and referral program. I previously led the responsive redevelopment of Find an Investor Center. I also managed the integration of third-party experiences for ratings and reviews, a question and answer forum, and a customer community. In between major projects, I helped uncover opportunities to increase conversion, developed challenger designs for live site A/B testing, and produced graphics for the homepage, product pages, and other sections on Fidelity.com.